Before implementing a corporate social responsibility (CSR) strategy, it is most critical that HR:

CSR strategy must align with bothinternal values and external realities. HR should start by understanding thebusiness’s environmental, social, and stakeholder landscape, ensuring relevance and authenticity.

Extract from HRCI-aligned HR knowledge (Leadership and Strategy):

SPHR candidates must demonstrate the ability to “align CSR with the broader social, political, and market environment in which the organization operates.” Misaligned CSR initiatives can be perceived asdisingenuous or ineffective.