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Explanation (150–250 words)

In Salesforce Revenue Cloud, Product Attributes allow administrators to create dynamic, parameter-driven product definitions—removing the need for separate SKUs for every possible variation. Instead of defining millions of products (e.g., each skill as a unique product), organizations can create a single configurable product with attributes like skill type, level, region, or technology.

Attributes are defined through Product Attribute Sets and linked to one or more products, enabling sales reps to select attribute values during configuration or quoting. This approach drastically reduces catalog complexity, improves quote performance, and provides flexibility for price rules, approvals, and product logic.

By contrast, Product Categories and Product Classifications are for grouping, filtering, or reporting purposes, not for modeling variation.

Exact Extract from Salesforce CPQ Implementation Guide:

“Use Product Attributes to define product variations without creating multiple SKUs. Attributes allow a single product record to represent many configurations.”