A solution architect is leading a discovery session for a complex B2B company.

Explanation (150–250 words)

In Salesforce Revenue Cloud, a unified catalog strategy promotes scalability, governance, and efficient cross-sell and upsell opportunities across business units. For large B2B enterprises with diverse product models, the best approach is to lead discovery with a shared catalog architecture using reusable components, shared attributes, and modular selling models that can be adapted per business line.

This method ensures data consistency and allows governance teams to maintain a single source of truth for pricing, attributes, and approval logic—while still allowing flexibility for each line of business to define unique bundles or rules.

Creating separate catalogs (option C) or fully independent custom bundles (option B) leads to duplication, inconsistent logic, and high maintenance.

Exact Extract from Salesforce Revenue Cloud Catalog Management Guide:

“A unified catalog with shared components and attributes enables governance, reuse, and consistent cross-selling while still allowing flexibility for business-specific selling models.”