Innovation Management is largely about two activities, namely driving engagement for bottom-up participatory innovation, and...

GInI’sCInP Handbookframes Innovation Management as a dual process: "driving engagement" to foster "bottom-up participatory innovation" (e.g., via mechanisms like Innovation Tournaments) and "collecting, evaluating, and selecting the ideas and opportunities" that emerge. This reflects GInI’s Innovation Management System (InMS), where broad participation generates a pipeline of concepts, filtered for viability. "Fun activities / fun ideas" (B) trivializes the process. "The business innovation program / improvement ideas" (C) is vague and narrow (improvements vs. opportunities). "Mandatory participation / new suggestions" (D) misaligns—GInI favors voluntary engagement. Option A aligns with GInI’s exact terminology, matching the original answer, showcasing a systematic, inclusive approach to harnessing creativity—a strategic GInI pillar for organizational innovation.