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Customer Experience Innovation involves ______ to produce a greater sense of value by those encountering...

Customer Experience Innovation involves ______ to produce a greater sense of value by those encountering it.

Select one correct answer from the list:

A.

The staging of a purposefully-designed and orchestrated new customer experience.

B.

The delivery of a new product that delivers a much better product experience.

C.

The use of marketing to tell the world yours is a much better experience.

D.

The delivery of a new service that delivers a much better service experience.

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