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For starting out new innovation projects in the Front End, teams begin by aligning themselves...

For starting out new innovation projects in the Front End, teams begin by aligning themselves and their project with the business' Innovation Strategy. However, they will at times encounter an opportunistic side to their insights work, which sometimes uncovers ______ around which the business may in fact amend its strategy - producing alignment from the bottom up rather than from the top down."

Select one correct answer from the list:

A.

significant new technological capabilities

B.

major problems or roadblocks

C.

significant new unforeseen opportunities

D.

significant new existential threats

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