Breakthrough Innovation is characterized by completely new offerings within existing categories that substantially raise the...

GInI’sCInP Handbookdefines Breakthrough Innovation as novel offerings within existing categories (e.g., a revolutionary smartphone) that "substantially raise the bar on the value or experience delivered"—e.g., superior functionality or usability—setting new standards. "Brand value" (A) is a byproduct, not the focus. "Competitiveness" (B) results but isn’t GInI’s definition. "Lowers cost" (C) aligns with process innovation, not breakthrough’s emphasis. Option D matches GInI’s exact phrasing, aligning with the original answer, reflecting a transformative, customer-facing impact—a GInI criterion distinguishing breakthrough from incremental innovation.