A primary objective of a total rewards program is to:

Comprehensive and Detailed in Depth Explanation:

A total rewards program encompasses all forms of compensation and benefits (e.g., salary, bonuses, health insurance, recognition). A primary objective is to offer competitive benefits to attract, motivate, and retain employees in a competitive labor market.

Option A (Keep costs low): While cost management is important, it is not the primary objective of a total rewards program.

Option B (Offer competitive benefits): Correct, as competitiveness is a key goal to attract and retain talent.

Option C (Maintain corporate social responsibility): This is a broader organizational goal, not specific to total rewards.