Why is people-based MTA attribution more effective than cookie-based last click attribution?

Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.

PersistenceAdvertisers are able to leverage insights from Facebook’s 1.45 billion daily, re-authenticated users, so they know they’re reaching and measuring over time.1

ScaleOur solutions provide broad, global cross-environment coverage. We’re the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2

DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.