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What are some benefits of MTA?

What are some benefits of MTA?

Choose ALL answers that apply.

A.

Helps you understand cross-device path to conversion.

B.

Can analyze and compare publishers and campaign performance

C.

Shows that the last touch model has no limits

D.

Shows that attribution window is always tied to a last touch model

E.

Gives credit to multiple impressions and clicks on the path to conversion.

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