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Your client is interested in running a campaign for 1 month and then do a...

Facebook 410-101 Full Course Access
Facebook 410-101 View All Questions

Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.

Select all that apply.

Choose ALL answers that apply.

A.

People within the control group that will view your ads become part of the exposed group.

B.

People within the test group that will view your ads become part of the exposed group.

C.

The difference between the test group and the control group are analyzed to see the results of a brand lift study.

D.

The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.

E.

You can set up a brand lift study through your Business Manager.

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