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After 6 weeks of running campaigns, you've spent exactly $11,958 total.

After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.

The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities. From the 64 people that bought the smartwatch, 50% are paying the monthly fee.

On average people pay the monthly fee for 12 months.

What is the ROAS for this campaign so far?

Choose only ONE best answer.

A.

$3,042

B.

$3,500

C.

$4,042

D.

$4,422.16

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