What pixel events should you install on the website so that you can run multiple...

Here is the list of events you should install on the website:

Purchase Event

Lead

View Content

AddToCart

The website has a three-step checkout-process:

People adding smartwatch to cart => Facebook pixel event "AddToCart."

People go to checkout page => Facebook pixel event "Lead."

People finalize purchase => Facebook pixel event "Purchase."

You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.