How does qualitative information gathered by observation, interviews, or external focus groups inform strategic development?

Qualitative data from observations, interviews, and focus groupsprovide deep insights into the motivations, needs, and behaviors of customers and competitors. This information enriches strategic understanding beyond quantitative metrics, helping shape value propositions and competitive strategies. The IASP SPP curriculum stresses the value of qualitative insights in developing nuanced, customer-centric strategies and identifying emerging trends.【IASP SPP Study Guide - Market Research】【Prahalad & Ramaswamy, Co-creation of Value】