According to the concept of Blue Ocean Strategy, blue oceans represent
A.
highly competitive markets
B.
presently defined market space
C.
untapped market space
D.
regulated markets
The Answer Is:
C
This question includes an explanation.
Explanation:
Blue Ocean Strategy refers to creatinguntapped market spacewhere competition is irrelevant, focusing on innovation and value creation. The IASP SPP curriculum introduces this concept as a method to break from saturated "red ocean" markets characterized by intense rivalry. Blue oceans enable organizations to pursue growth by creating new demand and differentiating offerings.【IASP SPP Study Guide - Innovation and Growth】【Kim & Mauborgne, Blue Ocean Strategy】
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