The most important consideration when designing a total rewards program is that:

Total Rewards programs are designed with the primary goal ofattracting, retaining, and engagingtalent. Strategic reward systems must reflect what employeesvalue, while also supportingbusiness needs.

Extract from HRCI-aligned HR knowledge (Total Rewards domain):

SPHR highlights that effective total rewards systems should “drive attraction and retention of top talent by aligning compensation and benefits with employee expectations and business goals.” Recruitment and retention arecore driversof total rewards strategy, alongside equity and motivation.