Your company is running their first dynamic campaign, serving different offers by analyzing real-time data...

Your company is running their first dynamic campaign, serving different offers by analyzing real-time data during the holiday season. The data scientists are collecting terabytes of data that rapidly grows every hour during their 30-day campaign. They are using Google Cloud Dataflow to preprocess the data and collect the feature (signals) data that is needed for the machine learning model in Google Cloud Bigtable. The team is observing suboptimal performance with reads and writes of their initial load of 10 TB of data. They want to improve this performance while minimizing cost. What should they do?