The most important element of crisis management is:

Crisis management in project management involves identifying potential risks and developing strategies to prevent crises. While execution, team selection, and communication (like memorizing phone numbers) are important, prevention is key to avoiding the crisis altogether. References: PMBOK® Guide and other PPM study materials generally emphasize the importance of prevention in crisis management.

For a detailed understanding, please refer to the official PPM study materials and the PMBOK® Guide for the specific sections on crisis management and risk prevention strategies.