universal containers has several large customers that sell their products through dealers.

Create a single account record, add each rep as a contact and create a custom dealer object

Create both customer and dealer as accounts, add each rep as a contact on the corresponding account and create an account hierarchy.

Create a single parent record, add each rep as a contact to the parent account and add each dealer as a child record

Create both customer and dealer as accounts, create account teams on each account and associate the dealer records with the parent account.