Through analysis of customer lifecycles, Next-Best-Action ________
A.
provides future sales reports
B.
provides fulfillment services
C.
anticipates retention issues
D.
identifies global sales targets
The Answer Is:
C
This question includes an explanation.
Explanation:
Next-Best-Action leverages customer lifecycle analysis to anticipate retention issues. By analyzing patterns and trends in customer behavior, Next-Best-Action strategies can proactively address potential retention problems and enhance customer engagement to prevent churn.
[Reference: Pega-Customer-Decision-Hub-User-Guide-85.pdf, Using Next-Best-Action to address retention issues (Page 82-83), Analyzing customer lifecycle and engagement strategies (Page 85-86), ]
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