S is considering launching a new product.

S is considering launching a new product.

The variable costs of manufacturing the product will be $6 per unit.

The product must be manufactured in batches of 2,000 units. The machine set up cost for each batch will be $4,000.

Maximum capacity will be 8,000 units each year.

Market research has shown that the unit selling price will affect the demand for the product as follows.

Which unit selling price will maximise annual profit?