The task of organizational realignment relies heavily on getting results from existing staff and enhancing...

Item of Information

Heading

The improvements in knowledge and opportunities will enhance engineers' self-fulfillment and careers

Key messages

Internal staff will be required to attend an initial company-wide presentation... followed by informal lunchtime sessions... and a monthly newsletter

Communication plan

The sponsoring group will be invited to a workshop to initially brainstorm likely stakeholders, and then the list will be grouped into categories and diagrams

Determining influence and interest

Key messages describe the "what" and "why" tailored to specific groups. The communication plan details the schedule and channels (newsletters, sessions). Categorizing and diagramming stakeholders is the core activity of determining their relative influence and interest.