A Massachusetts salesperson creates a website advertising personal brokerage services but does not identify the...

The correct answer is C. Massachusetts professional standards require real estate advertising to identify the responsible broker or brokerage. A salesperson cannot advertise in a manner that makes the salesperson appear to operate an independent real estate business.

The Board specifically states that salespersons cannot advertise their professional real estate services independently. A brokerage may advertise its affiliated salespersons, but the advertisement must clearly identify the brokerage responsible for the real estate activity.

This requirement applies to online media as well as traditional advertising. Social-media posts, websites, digital advertisements, team pages, and similar communications do not avoid the broker-identification requirement merely because the medium has limited space.

The underlying reason is consumer protection: members of the public must be able to determine which licensed broker is responsible for supervision of the salesperson and the brokerage transaction.

Study Guide Reference: Massachusetts License Law — Advertising, Broker Identification and Salesperson Supervision.