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Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences.

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

What consideration could account for this behavior?

A.

Data retention settings were incorrect in the data extension.

B.

The email address in All Subscribers is prioritized.

C.

Contact Builder was not configured properly.

D.

The data extension was not configured as sendable.

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