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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing...

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Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

A.

Products purchased from a competitor.

B.

Number of items per order.

C.

Channel preference of customers.

D.

Last purchase date

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