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CDE, Inc.

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CDE, Inc. is a U.S.-based sporting apparel company. CDE contracts with a manufacturer in another country to produce a specialized line of clothing. In the first few months, sales of the new line are very disappointing. It is then discovered that the manufacturer is marketing counterfeit copies of the new line in the U.S. and abroad, thus undercutting CDE's pricing and damaging its reputation. Given this situation, which of the following should CDE do FIRST?

A.

File a complaint with U.S. Customs and Border Protection against the manufacturer

B.

Notify the World Trade Organization of copyright breach by the manufacturer

C.

Issue a cease and desist notification and reassess production risk

D.

File suit against the manufacturer in its home country and the United States

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