How can having a best alternative to a negotiated agreement (BATNA) support the buyer in...

CIPS L4M5 Question Answer

How can having a best alternative to a negotiated agreement (BATNA) support the buyer in a negotiation? Select THREE options that apply.

It helps to be more assertive in a negotiation

It reduces the likelihood of accepting a poor agreement

It guarantees a win-win outcome

It produces an unacceptable outcome

It extends the length of the negotiation period

It helps to identify the point at which the buyer should walk away

L4M5 PDF/Engine

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