A service provider is launching a new service.

[: ITIL 4 recommends using pricing strategies as a way to manage demand, particularly when launching new services (Drive Stakeholder Value, Section 5.4.3)., Incorrect Options:, A: Introducing a freeze period before the deadline can create urgency but might also cause frustration if customers feel pressured., B: Adding a cancellation fee could discourage customers rather than encourage demand, as it adds a potential cost burden., D: Increasing the overall price generally decreases demand rather than encouraging it, especially for new services., Conclusion:The most appropriate method to encourage demand for a new service is to set an early-bird price, making option C the correct answer., , ]