Which type of artificial intelligence should it use to meet this goal?

Fuzzy logic is an artificial intelligence approach used to handle uncertainty and imprecise data. It is particularly useful for analyzing subjective financial values such as goodwill, brand value, and customer perception, which do not have precise numerical definitions. Unlike traditional Boolean logic, fuzzy logic allows partial truth values between 0 and 1, making it ideal for financial analysis where subjective judgments play a role.

References:

Zadeh, L. A. (1965). "Fuzzy Sets". Information and Control, 8(3), 338–353.

Ross, T. J. (2004). Fuzzy Logic with Engineering Applications. John Wiley & Sons.