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What is the most important reason for using customer satisfaction surveys?

What is the most important reason for using customer satisfaction surveys?

A.

Customer satisfaction surveys provide an accurate set of management reports on SLA performance.

B.

Customer satisfaction surveys help to determine if customer service expectations are being met.

C.

Customer satisfaction surveys provide information that can be used to assess blame for problems.

D.

Customer satisfaction surveys allow customers to say what they really think without offending Support Centre staff.

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