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Research data indicate 95% confidence in a study in which subjects who were shown a...

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Research data indicate 95% confidence in a study in which subjects who were shown a product advertisement exhibited brand awareness compared to a control group who did not see the advertisement.

What can be concluded from this study?

A.

The advertisement was effective in increasing sales.

B.

The advertisement was effective in building brand awareness.

C.

Ninety-five percent of the subjects liked the brand.

D.

Five percent of the subjects did not like the advertisement.

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