What are tools the VM facilitator might use during the Creativity Phase?

The correct answers are Reverse brainstorming, Hitchhiking, and Mind-mapping . In the Creativity Phase , the VM facilitator leads the team in generating many possible alternatives for performing the required functions identified during Function Analysis. The objective is divergent thinking: produce a broad range of ideas without judging them too early. SAVE’s certification study material identifies creativity as a distinct VM Job Plan area and emphasizes idea generation before moving into Evaluation. ( )

Reverse brainstorming is appropriate because it helps the team approach a function or problem from the opposite direction, often revealing hidden assumptions and new solution paths. Hitchhiking is also a valid creativity technique because one team member builds on another person’s idea, improving participation and expanding idea quantity. Mind-mapping supports creativity by visually organizing related thoughts around a central function or issue, helping the team see connections and generate additional alternatives.

SWOT analysis is not primarily a Creativity Phase tool; it is more commonly used for strategic assessment. RACI matrix is also incorrect because it assigns responsibilities and accountabilities, which fits planning or implementation control, not creative idea generation.

References/topics: Creativity Phase; Idea Generation; Brainstorming Techniques; Divergent Thinking; VM Facilitation.