A company redesigning their supply chain should review which of the following strategic levels first?

When redesigning a supply chain, the first strategic level to review should be customer segmentation. This is because understanding the different customer segments and their specific needs, preferences, and buying behaviors is crucial for designing a supply chain that can effectively meet these requirements. Customer segmentation informs decisions regarding inventory policies, transportation strategies, and the flow of materials through the network. By prioritizing customer segmentation, companies can ensure that the supply chain is aligned with market demands and can provide the right level of service to each customer group.

References:

Chopra, S., & Meindl, P. (2016). "Supply Chain Management: Strategy, Planning, and Operation." Pearson.

Christopher, M. (2016). "Logistics & Supply Chain Management." Pearson.