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A manufacturer has a forecasted annual demand of 1,000,000 units for a new product.

A manufacturer has a forecasted annual demand of 1,000,000 units for a new product. They have to choose 1 of 4 new pieces of equipment to produce this product. Assume that revenue will be $10 per unit for all 4 options.

Which machine will maximize their profit if the manufacturer anticipates market demand will be steady for 3 years and there is no residual value for any of the equipment choices?

MachineFixed CostVariable Cost per UnitAnnual Capacity

AS100.000$6 00800,000 units

B$200,000$5 501.000,000 units

C$250,000$5 001,200,000 units

D$1 000.000$4 501 400.000 units

A.

Machine A

B.

Machine B

C.

Machine C

D.

Machine D

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