The first step in surveying customers is toThe first step in surveying customers is to

The initial step in surveying customers involves identifying the target audience for the survey. Understanding who the survey will be directed toward is crucial for designing effective questions and ensuring that the survey results are relevant and applicable. By identifying the target audience, organizations can tailor their survey content to address specific customer groups or segments. This step lays the foundation for creating meaningful survey questions that align with the intended purpose and objectives of the survey1. References: 1: The ASQ Certified Manager of Quality/Organizational Excellence Handbook, Fifth Edition 1.