In the Kano model, which of the following best defines an exciter attribute?
A.
These attributes can be rated as "important" but they are expected.
B.
These are articulated needs, what customers will say they need.
C.
These are unexpected but if offered, uener.ne "delight" and surprise the customer
D.
Satisfaction increases linearly as these attributes arc more fully delivered
The Answer Is:
C
This question includes an explanation.
Explanation:
In the Kano model, exciter attributes, also known as delighters or exciters, are features that exceed customer expectations and provide a sense of delight and surprise when present1. They are not expected by the customer and their absence does not cause dissatisfaction, but their presence can significantly enhance customer satisfaction and can even influence the customer’s decision to make a purchase1.
References: 1: ASQ - Kano Model
CMQ-OE PDF/Engine
Printable Format
Value of Money
100% Pass Assurance
Verified Answers
Researched by Industry Experts
Based on Real Exams Scenarios
100% Real Questions
Get 60% Discount on All Products,
Use Coupon: "8w52ceb345"