In vendor selection, what is the most important reason for a reference check?

The most important reason for areference checkinvendor selectionis toindependently verify and validate a vendor’s claim(A). Reference checks involve contacting the vendor’s previous or current clients to confirm claims about performance, reliability, and service quality, ensuring the vendor can meet contractual obligations. This aligns withvendor management best practicesto mitigate risks by validating vendor credibility.

Verify products by other customers (B):Too narrow; reference checks focus on overall performance, not just products.

Obtain financial information (C):Financial data is obtained through financial due diligence, not reference checks.

Identify customers not mentioned (D):Not a primary goal; the focus is on validating provided references.