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Cloud Kicks (CK) wants to redefine its lead-to-customer business process.

Cloud Kicks (CK) wants to redefine its lead-to-customer business process. CK wants to unify the interactions between sales, marketing, and customers to provide a more seamless experience. The business analyst (BA) need to create a visual representation that includes the steps and inputs from both sales and marketing.

Which tool should the BA use to capture all launches of the current state?

A.

Journey Mapping

B.

Process Mapping

C.

Whiteboarding

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