Cloud Kicks (CK) is planning a project to optimize its lead to cash process.

The role of the Business Analyst aligns with CK's needs for analyzing data, understanding business processes, and guiding implementation:

Core Responsibilities: A BA bridges the gap between business needs and technical solutions, ensuring optimal process improvements like the lead-to-cash process.

Salesforce Role Expectations: Salesforce BAs are trained to analyze data, document processes, and recommend best practices for implementations.

Collaborative Approach: A BA works closely with stakeholders, solution architects, and administrators to ensure successful project delivery.