Designing from outside-in starting with customer interactions
The Answer Is:
D
This question includes an explanation.
Explanation:
Outside-in designstarts with understanding customer needs and expectations, then designing the processbackwards from the customer experience. This approach ensuresvalue creationand customer-centricity in the new design.
“Process redesign involves fundamentally rethinking and redesigning processes from the customer’s perspective, ensuring that all activities contribute directly to customer value.”
– ABPMP CBOK®, Chapter 5 – Process Design
This is also known ascustomer-centric designorexperience-based design.
[Reference: ABPMP CBOK®, Chapter 5 – Process Design, ]
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