Behavior Based Segmentation in WalkMe allows content to be targeted to users based on their past interactions with the platform, such as completing a Smart Walk-Thru, clicking a specific element, or using a particular feature. This is ideal for delivering personalized content to users who have demonstrated specific behaviors. Playing a ShoutOut only to users who have already used a specific feature (e.g., to gather feedback or promote advanced functionality) is a prime example of Behavior Based Segmentation, as it leverages user interaction history to tailor the experience.
The other options are better suited to other segmentation types:
Option A(Finance Team members) relies on User Role or Department segmentation, not behavior.
Option C(users in the US and Italy) uses Geographic Location segmentation.
Option D(all users) does not require segmentation, as it targets everyone.
Extract from Official WalkMe Documentation:
According to the WalkMe Insights User Guide (SAP WalkMe Digital Adoption Consultant Study Guide, Section 3.3: Segmentation):
“Behavior Based Segmentation targets users based on their interactions with WalkMe content or website elements, such as completing a process or using a feature. This is useful for delivering tailored content, like ShoutOuts, to users with specific behavioral patterns.”
The courseAdvancing Your Skills in Building WalkMe Solutionsexplains:
“Use Behavior Based Segmentation to engage users who have performed specific actions, such astriggering a ShoutOut for users who have completed a feature-related Smart Walk-Thru, to enhance adoption or collect targeted feedback.”
Option B is the best use case for Behavior Based Segmentation.
[References:, SAP WalkMe Digital Adoption Consultant Study Guide, Section 3.3: Segmentation., WalkMe Insights User Guide, “Behavior Based Segmentation” Section., Course:Advancing Your Skills in Building WalkMe Solutions, Module 13: Advanced Segmentation Techniques., ]
