What rules do you apply when defining a design challenge?

Defining a design challenge is a critical step in the Design Thinking process. It ensures that the problem space is well-understood, actionable, and aligned with the goals of the project.

Option A: The design challenge needs to be aligned and defined together with the client.This is correct. Collaboration with the client ensures that the design challenge reflects their priorities and objectives. This alignment is essential for delivering meaningful outcomes.

Option B: The design challenge should have the right balance between open and close phrasing.This is correct. A well-phrased design challenge is neither too broad nor too narrow. It should provide enough direction to guide the team while leaving room for creative exploration.

Option C: After completing the scoping phase, the design challenge cannot be rephrased anymore.This is incorrect. The design challenge can and often should be refined as new insights emerge during the project. Flexibility is a key principle of Design Thinking.

Option D: The design challenge sets the scope for a Design Thinking project.This is correct. The design challenge defines the boundaries of the project, ensuring that efforts are focused on addressing the most relevant aspects of the problem.

Option E: The design challenge has to refer to a concrete persona in the context of the problem space.This is incorrect. While personas are important in Design Thinking, the design challenge itself does not need to explicitly reference a specific persona. It focuses on the broader problem space.