What is a characteristic of an insight?

An insight in Design Thinking refers to a profound understanding derived from analyzing observations and data gathered during the Empathy phase. Insights go beyond surface-level observations to reveal underlying truths about user behaviors, motivations, and needs.

Option A: The understanding of tasks and process steps described by usersWhile understanding tasks and process steps is important, it represents surface-level information rather than an insight. Insights delve deeper into why users perform certain actions or experience specific challenges.

Option B: The understanding of the pain point a user hasIdentifying pain points is part of the Empathy phase, but it is not the full definition of an insight. An insight explains the root cause behind the pain point, offering a deeper understanding.

Option C: The understanding of the user's key needsUnderstanding user needs is foundational, but an insight provides a more nuanced perspective that connects needs to broader patterns or underlying motivations.

Option D: The understanding of the true nature of somethingThis is the correct answer because an insight captures the essence of what has been observed, revealing the "why" behind user behaviors or challenges. Insights are transformative and often lead to innovative solutions by uncovering hidden truths.