Thesynthesis phaseis where raw data from the discovery phase is analyzed and transformed into actionable insights. This phase involves both divergent and convergent thinking to organize information and identify patterns. Below is a detailed explanation of the correct answers:
Definition:Deriving insights involves analyzing data to uncover patterns, themes, and opportunities for innovation.
Why it’s performed during synthesis:
Insights form the basis for defining the design challenge and guiding subsequent phases.
SAP Design Thinking methodology emphasizes the importance of synthesizing data to move from observations to actionable conclusions.
[Reference:SAP highlights deriving insights as a core activity of the synthesis phase., , 2. Share Raw Data (Correct - D)Definition:Sharing raw data ensures that all team members have access to the same information and can contribute to the analysis., Why it’s performed during synthesis:, Transparency in sharing data fosters collaboration and ensures a shared understanding of the problem space., SAP Design Thinking methodology recommends documenting and sharing raw data to facilitate collective analysis., Reference:SAP stresses the importance of collaborative data sharing during synthesis., , 3. Establish a "Convergent" State of Mind (Correct - E)Definition:Convergent thinking involves narrowing down data and ideas to focus on the most relevant insights and opportunities., Why it’s performed during synthesis:, After diverging to explore a wide range of data, convergent thinking helps refine and prioritize findings., SAP Design Thinking methodology emphasizes balancing divergence and convergence to ensure clarity and focus., Reference:SAP describes convergent thinking as a key component of the synthesis phase., , Why the Other Options Are IncorrectB. Establish a "Divergent" State of Mind (Incorrect)Reason:While divergent thinking is important during discovery and ideation, the synthesis phase focuses on converging data into insights., Explanation:Divergence occurs earlier in the process, while synthesis emphasizes narrowing down information., Reference:SAP Design Thinking methodology distinguishes between divergent and convergent thinking, placing convergence in the synthesis phase., C. Generate Ideas (Incorrect)Reason:Generating ideas occurs during the ideation phase, not the synthesis phase., Explanation:Synthesis focuses on analyzing data and deriving insights, not brainstorming solutions., Reference:SAP Design Thinking methodology separates synthesis (analysis) from ideation (idea generation)., , ]