A merchant has a requirement to engage customers with a series of promotional messaging including...

To enable the scenario of sending promotional emails with coupon offers generated in B2C Commerce, the following elements are required:

A B2C Commerce cartridge to call Marketing Cloud APIs, such as the Transactional Messaging API, to trigger the email journey and pass the coupon code as a data attribute.

A Marketing Cloud Installed Package to create an API integration between B2C Commerce and Marketing Cloud and provide authentication credentials and permissions.

A B2C Commerce storefront to generate and manage the coupon codes and redemption logic. References: https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional-messaging-api https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/promotions/b2c_coupon_codes.html