Which factor is most likely to have a positive impact on employee retention?

Comprehensive and Detailed in Depth Explanation:

Competitive pay is a critical factor in employee retention because it ensures employees feel fairly compensated for their work, reducing the likelihood of them seeking better-paying opportunities elsewhere. Pay is a primary driver of job satisfaction and loyalty.

Option A (Competitive pay): Correct, as it directly addresses a key reason employees stay or leave.

Option B (Casual dress code): While appreciated, a dress code has a smaller impact on retention compared to pay.

Option C (Preferential treatment): This can lead to unfairness and actually decrease retention by causing resentment.