Universal Containers wants to track all stakeholders involved in its sales opportunities to ensure proper...

Opportunity Contact Roles allow sales reps to link multiple Contacts to a single Opportunity and assign a specific " Role " to each, such as " Decision Maker, " " Influencer, " or " Economic Buyer. " This provides the visibility needed to understand the " buying committee " for a deal. It also allows for the designation of a " Primary Contact. " Opportunity Teams (Option A) are used to track internal staff working the deal. Account Teams (Option B) track collaboration at the account level but are not deal-specific. Standard fields (Option C) are insufficient for tracking a " one-to-many " relationship between an opportunity and multiple contacts with unique roles. Contact Roles are the standard feature designed exactly for stakeholder management in the sales process.