In v8 Adobe Campaign, what is the recommended data retention period for consolidated tracking?

In Adobe Campaign v8, the recommended data retention period for consolidated tracking data is typically set to 6 months. This timeframe strikes a balance between maintaining enough historical data for meaningful analysis and optimizing database performance by not storing unnecessary data long-term. Consolidated tracking data includes click-through rates, open rates, and other engagement metrics that are relevant for campaign performance analysis but become less actionable over time.

Retaining data for 6 months allows organizations to analyze trends and report on recent campaign performance while maintaining system efficiency.