What is a use case for a custom target mapping in Adobe Campaign Classic?

A custom target mapping in Adobe Campaign Classic is used primarily when there is a need to customize the relationship between recipient data and the delivery or targeting mechanism. A specific use case for custom target mapping is to store data, such as addresses, in an individual table rather than the default recipient table. Here’s how it works:

Storing Address Data in a Custom Table:When a client requires specific recipient data (like an address) to be stored separately for particular campaigns or use cases, a custom target mapping allows for this level of flexibility. It lets developers specify an individual table to house this data, rather than using the standard recipient schema.

By using custom target mappings, developers can fine-tune data storage and retrievalstrategies in Adobe Campaign, allowing more tailored approaches to recipient management and targeting.