What is a benefit of using the direct mail delivery step instead of a data...

The direct mail delivery step in Adobe Campaign allows for the generation and sending of personalized direct mail files directly to a configured print vendor. Unlike a data extraction step, which typically only extracts data into a file for manual handling, the direct mail delivery step includes functionalities that handle the operational aspect of sending the generated file to the vendor for physical mail distribution. This streamlines the process and ensures that the physical mailing aligns with digital campaign efforts.References:The capabilities of the direct mail delivery step are based on Adobe Campaign's features for managing omnichannel marketing campaigns, including direct mail.